Digital marketing efforts play an important role in the overall marketing plan of many companies. They provide businesses with the opportunity to reach a large amount of people with very little cost to the company itself. It also opens up the door to a whole other potential client base that you may not otherwise reach with traditional forms of marketing. As part of their digital marketing plan, many companies choose to implement an email marketing campaign, which when done correctly can prove to be extremely effective.
If you’re about to embark on your first email marketing campaign, or you’re just looking for a way to improve your current efforts, here are some tips that can help ensure that it’s successful.
Build a Strong Email List
One of the key aspects to creating a successful email marketing campaign is making sure that your list of recipients is strong. What this means is that it includes people who would have an interest in the content, have perhaps opted into the list to begin with, and that the email addresses you have are correct. Unsure of whether the email addresses are correct? Here’s where an email deliverability test can be well worth your time.
SendinBlue features a service where you can send out an email test so that you’ll be able to know if it’s reaching the recipient, and that it’s going to their inbox rather than the black hole, also known as the spam folder.
Set a Goal for the Email
Rather than just sending out emails for the sake of sending them, be sure that your email has a clear and defined goal. What is the purpose in sending it? Are you trying to inform customers of a new service/product, are you looking to get new subscribers, are you trying to better engage with clients, etc. Once your goal is determined, it will make creating the content much easier.
Create a Strong Header
Another area that you will want to pay attention to is the header. The header is what people will see before they even open up the email. This is what will capture their attention, or prompt them to delete the email.
Your header should include the company’s name, as this is what will grab their attention and trust, there should be a subject line that is 50 characters or less and should be action-oriented, and it can be helpful to offer a short preview of the actual email under the subject line.
Choose the Ideal Frequency
Frequency is another consideration as you want to find that perfect amount that isn’t too little or too much. This can involve a little trial and error as you try to find that exact right schedule.
A Strong Tool When Used Correctly
An email marketing campaign can be a very strong tool in your overall marketing efforts when used correctly. Keeping the customer’s needs, wants, and interests in mind will help you to craft emails that get opened and lead to results.