Starting an online store is a bit overwhelming because of the technology and the competition. To succeed, you should always put the customers first. Remember you have two goals here – retain old customers and attract new ones. Of course, this sounds easier said than done.
Retaining and attracting new customers for your online store may be a challenge and time-consuming. However, you can make this process easier. Here are effective ways to retain and attract more customers:
Who does not love promos and discounts? There are many ways you can plan promotions or discounts – you just need to be creative. When it comes to giving discounts, you should try Brand Bucks or other loyalty cards. These cards can help retain existing customers because they can save on online purchases. Aside from loyalty cards, you can also distribute discount coupons.
This is particularly beneficial for new clients because it will stimulate them to make their first purchase. Another thing you can consider is free shipping. You already know that many customers are discouraged to make online purchases because it entails shipping fee. There are many stores that offer free shipping for a minimum amount. Customers will surely be stimulated to make more purchases.
Create a digitally pleasant store
The next thing you should evaluate is the appearance of your website. Bear in mind that the web design of an online store is crucial. If it is unpleasant, the customers will exit right away. If you want to make a good impression, you should invest in a digitally pleasant store.
Your website is the representation of how you do business. For this reason, it should be digitally pleasant and professional. More importantly, the customers will see a digitally pleasant store as reliable and trustworthy.
Capitalise on your social media presence
There is a free channel that can help you with promoting your products or services for free – social media. It will be a waste not to capilitise on social media (like Facebook, Twitter, and Instagram) to promote your products and services.
The key here is providing outstanding content. The people will follow you if you are interesting. You should start by posting regularly – on a daily basis so customers are constantly reminded of your presence. Aside from that, you should also use graphics or images when you post to get more engagement from your customers.
Invest in good customer care
If you invest in good customer care, your previous customers and even the new ones will always remember you. Keep in mind that there is no better promotion than happy and satisfied clients. With this, you have to ensure that their buying experience is remarkable.
This also means that you reply to all the comments, queries and even feedbacks of the customers as soon as possible. If you reply late, it will reflect badly on you. Good customer care will let the customers feel valued and appreciated.
As you can see, you do not need millions to retain and attract clients. The most important thing here is to be creative. Another key here is to learn how to utilise the proper channels. It can help if you have the right attitude as well.